"Button down shirts never fit properly. I designed one that does."
- Rochelle Behrens

Tired of fighting with safety pins after years of wearing gaping shirts to work, Rochelle patented her no-gape (R) technology.

Soon after, Oprah named The Shirt her "must have fashion item of the year". Inc magazine included her in their 30 under 30 list and The New York Times profiled them in their Sunday styles section.