FARM Rio is a group of creatives from Rio de Janeiro, Brazil, that believe in the existence of happiness. More than a brand, they create enlightened cultural movements since 1997. Based in good energies and beautiful frequencies: FARM Rio believes that solar rays enlighten the soul. They believe in all colors and shapes that nature brings to our eyes, to our feelings. FARM Rio believes in local culture, and keeps it alive. They believe in quality, adore details, and the emotions created by these elements, because a powerful product inspires positive transformations in everyone and everywhere. FARM Rio also believes in hugs, or in Portuguese - they believe in “abraços”. And once we believe, we are. Just like that. Welcome to their magic, and feel it in your soul.
With over 20 years of history, FARM Rio is Brazil’s most beloved clothing and lifestyle brand. The story began in 1997 in Rio at a local independent fashion market called Babilonia Feira Hype where founders Katia Barros and Marcello Bastos took their chances on launching a clothing line that embodies the feminine spirit and vibrant colors of Rio.
Brazilians quickly fell in love with the brand, the booth became a store, that grew into more stores, and now FARM is Brazil’s most recognized brand.